qualifications

Manager, copywriter, creator, and content strategist, applying practical storytelling and narrative techniques to several industries (D2C, B2B, B2C, healthcare, entertainment, clinical research, pharma, etc.) and across multiple channels (social, web, podcast, physical and digital marketing, etc.). I believe that we should develop experiences that talk with audiences, not at them. 

experience

• Senior Copywriter - Profero, Newtwon, PA

  • Develop, draft, and edit Market Access materials for large pharma client partners, up to and including playbooks, lead generation emails, training tools, podcasts, one sheets, payer value propositions, and more

• Copywriter/Editor (Contract/Freelance) - Self-employed, Philadelphia, PA

  • Develop, write, and edit content for web, print, UX, video, and podcasts for local and global organizations, including: Oscar Health, A Little Better Co., Philadelphia Weekly, Manayunk Development Corp., Fat Lady Brewing, PRA Health Sciences, and more

• B2B Marketing Manager, Clinical Trials - Walgreens Boots Alliance, Chicago, IL

  • Developed content, strategy, and calendar designed to increase awareness, access, and understanding of clinical trials for underserved and diverse patient populations

  • Utilized UX copy best practices to develop external and internal digital experiences

  • Supported commercial sales team efforts, resulting in revenue and pipeline growth

  • Maintained brand voice, tone, and style throughout all internal/external materials

• Director of Content Strategy and Communication, Marketing - Circuit Clinical, Buffalo, NY

  • Managed the discipline area of writing for both internal and external audiences

  • Developed organization’s narrative and it’s consistent application across all platforms

  • Utilized UX copy best practices to develop external and internal digital experiences

• VP, Group Copy Supervisor - Entrée Health, New York, NY

  • Developed Market Access materials in collaboration with art, editorial, and account teams

• Manager of Product Marketing, Writing - ICON plc, Blue Bell, PA

  • Managed writers and designers responsible for oversight and application of brand creative

  • Developed organization-wide messaging for both internal and external audiences 

  • Utilized UX copy best practices to overhaul the organization’s digital footprint

• Web Content Specialist - Thomas Jefferson University Hospitals, Philadelphia, PA

  • Created, managed, audited, and edited UX copy/content for enterprise, university, and hospital sites

• Design Researcher & Copywriter - Intuitive Company (now EY-Intuitive), Philadelphia, PA

  • Conducted user research interviews and testing in both controlled and contextual settings

  • Performed data analysis of research results and presented findings for client deliverables

  • UX copywriter and collaborator in the creation of simple, adaptable, and scalable apps

FREELANCE/Self-employment

• Writer/Editor - Philadelphia Weekly, Philadelphia, PA

  • Contributing freelance writer, Arts & Culture

• Writer/Editor - PRA Health Sciences, Blue Bell, PA

  • Created internal and external content for the web as well as marketing materials

• Writer/Editor - Summers Laboratories, Collegeville, PA

  • Researched, created, and edited content for a complete web experience, including copy for medical conditions, products, and interactive content for sliders, panels, toggles, and various calls-to-action

• Writer/Editor - Fat Lady Brewing, Philadelphia, PA

  • Developed and drafted brand story and direct-to-consumer marketing materials

• Writer - Manayunk Development Corporation, Philadelphia, PA

  • Contributing freelance writer for Manayunk.com as well as quarterly Manayunk Magazine publication

• Co-host/Producer - CultPOP! Podcast Network, Philadelphia, PA

  • Script, prepare, perform, and edit weekly audio podcast

  • Prepare, script, produce, and perform weekly video podcast

Education

• University of Central Florida - Orlando, FL

  • Bachelor of Arts in Liberal Studies; English Writing, Sociology, and Cinema Studies

• Drexel University - Philadelphia, PA

  • Research Methods